Privacy Policy

1. Who we are

Milaron Pilates, Sydney NSW 2000

Email: contact@milaron.com.au

Phone: +61 403 033 226

ABN 49 382 832 165

We are the APP Entity for the purposes of the Privacy Act 1988 (Cth).

2. What personal information we collect

We only collect what we need to run Re:Form:

Account information: first name, email address, mobile number, Milaron account ID (if you sign in with your Milaron account), one-time sign-in codes, account creation date. If you sell as a business: business name and ABN. When you list an item, the date and version of the Terms you agreed to.

Listing information: photos of reformers (location and camera data are removed from photos when you upload them), brand, model, age, condition, defects, suburb, postcode and state, price, and any description you provide.

Messages and communications: content of messages, inquiries, and reports sent via Re:Form, including contact details you attempt to share. We also collect metadata such as time sent and read status.

Transaction and delivery information: who is paying for delivery, pickup and drop-off postcodes, collection/delivery addresses, accessibility notes, delivery preferences, and delivery fees. We do NOT process or store payment information for the reformer sale itself - that is arranged directly between Buyer and Seller off-platform.

Usage and device information: your IP address when you request a sign-in code, and standard web-server logs kept by our hosting provider (IP address, browser and device type, pages requested, date and time). If you allow our advertising cookie, the public pages you visit and whether you created an account or published a listing (see section 7).

Support information: information you include when you contact us.

You can choose not to provide some information, but we may not be able to provide Re:Form to you.

3. How we collect it

Directly from you: when you create an account, create or edit a listing, send a message, request a delivery quote, or contact us.

Automatically: through cookies that keep you signed in, through the server logs described above, and, only if you allow it, through the Meta Pixel (see section 7).

From third parties: if you sign in with your Milaron account, we receive your email address and account ID from Shopify, which runs the Milaron sign-in.

4. Why we collect it and how we use it

We collect and use your information to:

• a) create and manage your account and passwordless sign-in;
• b) operate Re:Form - publish listings, enable browsing and messaging, and moderate content;
• c) hide or mask contact details in messages to reduce scams;
• d) access, store and review messages for safety, fraud prevention, dispute handling, and compliance with our Terms of Use - you acknowledge that we may read Re:Form conversations for moderation purposes;
• e) provide Milaron Delivery quotes, arrange collection/delivery, and communicate about delivery;
• f) improve, secure and troubleshoot Re:Form;
• g) communicate with you about your account, listings and inquiries;
• h) comply with legal obligations and enforce our agreements;
• i) with your consent, send marketing about Milaron products and offers. You can opt out at any time;
• j) with your consent, measure and improve our advertising on Meta (see section 7).

We do not sell your personal information.

5. Disclosure of personal information

We may disclose personal information to:

• a) Service providers who help us run Re:Form - hosting, storage, email sending and security providers, Shopify for the Milaron account sign-in, and Meta Platforms if you allow our advertising cookie (see section 7);
• b) Delivery partners - if you use Milaron Delivery, we share collection/delivery addresses and contact name/phone with our delivery contractors;
• c) Other users - as needed to operate the marketplace. Your public listing information is visible to other users, and signed-in users can see the seller's first name (or business name for a business seller). Your email and phone number are NOT shown to other users due to contact hiding, but may be shared with a Buyer/Seller for a confirmed Milaron Delivery with your consent;
• d) Law enforcement and regulators - where required or authorised by law, or to prevent fraud, safety issues or illegal activity;
• e) Professional advisers - lawyers, accountants, insurers.

6. Overseas disclosure

Re:Form's website, database, uploaded photos and email sending are hosted by Hostinger, in a data centre in Singapore. If you sign in with your Milaron account, that sign-in is run by Shopify, which processes information in other countries, including Canada and the United States. If you allow our advertising cookie, Meta Platforms processes the information described in section 7 in other countries, including the United States. Where we disclose your information overseas, we take reasonable steps to ensure overseas recipients handle it in accordance with the Australian Privacy Principles.

7. Cookies and tracking

Re:Form uses cookies to keep you signed in and to secure the sign-in process. Most browsers accept cookies by default. You can block cookies in your browser settings, but you will not be able to sign in to Re:Form.

Advertising cookie (only with your permission): we advertise Re:Form on Meta (Facebook and Instagram). When you first visit, we ask whether you allow Meta's advertising cookie (the Meta Pixel). Only if you choose "Allow", the Meta Pixel tells Meta which public Re:Form pages you visit and whether you created an account or published a listing, so we can see which ads work and show our ads to people likely to be interested. Meta may combine this with information it already holds about you, under Meta's own privacy policy. The Meta Pixel never runs on sign-in, messaging, dashboard or admin pages, and we never send Meta your messages, email address or phone number.

If you choose "No thanks", nothing from Meta loads. You can change your choice at any time with "Cookie settings" at the bottom of every page. We also keep a small cookie that remembers your choice.

8. Storage and security

We store personal information on servers in Singapore operated by our hosting provider. We take reasonable steps to protect it using access controls, encryption in transit, and secure servers. No system is perfectly secure. You are responsible for keeping your email account and devices secure. Do not share one-time codes.

9. How long we keep it

We keep account, listing and message data while your account is active and for up to 7 years after closure for legal, tax, safety and fraud prevention purposes, after which we securely delete or de-identify it. Removed listings and moderation records may be retained longer for safety.

10. Your rights - access, correction, deletion

You may request access to, or correction of, the personal information we hold about you by emailing contact@milaron.com.au

You may request deletion of your account by email. We will delete or de-identify your account data within a reasonable timeframe, except where we need to retain it for legal, safety or fraud reasons.

If you are in the EU or UK, you may have additional rights under GDPR. Contact us to exercise them.

11. Marketing

We may send you marketing with your consent. You can opt out at any time using the unsubscribe link in emails or by emailing us. We will still send you non-promotional messages about your account, listings or deliveries.

12. Children

Re:Form is not intended for people under 18. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us.

13. Complaints

If you have a complaint about how we handle your personal information:

Email: contact@milaron.com.au

We will investigate and respond within 30 days. If you are not satisfied, you may complain to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or 1300 363 992.

14. Changes to this policy

We may update this Policy by posting the updated version on Re:Form and updating the date above. Material changes will be notified via email or in-app notice. Your continued use after changes constitutes acceptance.